An article written by Dan Levis, which was published on Clayton Makepeace’s blog The Total Package, stated that people completely overlook the prospect’s self-image.

For that reason, Bill Caskey recommends in today’s vignette that once you change your way of thinking about your prospect the more you will benefit.

Podcast: Play in new window | Download (Duration: 5:49 — 2.7MB)

Tags: Basic sales strategy, bill caskey, communicating value, inner game, sales process, sales strategies, sales techniques