Tag Archive for: sales training

700 Buyers Tell You How To Sell – Guest Interview with John Doerr

John Doerr - On the Advanced Selling Podcast - Sales PodcastIn this podcast, Bill and Bryan interview John Doerr who just completed interviewing 700 buyers to find out what, exactly, they want in a vendor.

There are two things you will learn from this podcast – that will change how you think about selling. (HINT: We’ve been talking about this for over a year). Go to our Linkedin group if you have thoughts.

Also mentioned in this podcast:

Is It Possible That Asking Questions Is the Wrong Thing To Do?

The answer to that question might cause you a little pain yourself. When you approach a prospect by asking them questions designed to find out what’s bothering them so you can sell them a solution, you might miss TONS of opportunity.

In this podcast, Bill and Bryan get into a model they use to help you know how to find problems the customer doesn’t even know they have.

Also mentioned in this podcast: