Often, we get so myopic in our view of our customer relationships, we totally miss added value we can bring to that relationship. Bryan talks about a sales deal where his client took a different approach–and created a long term partner. PLUS, that client avoided the ‘commodity element’ of most traditional customers where they put [...]
Posts Tagged ‘prospecting’
The Secret of Networking and Tradeshow Success
January 16th, 2012In this episode, Bill and Brian discussed the secrets of tradeshow selling since this is the trade show season coming up But whether you participate in tradeshows or not this episode will help you become a better networker. The same skills apply. ******* Also mentioned in this podcast: Email It! A Seller’s Guide To Emails [...]
How One Listener Grew Her Business…
December 19th, 2011We decided to interview one of our Linkedin group members today, Rachael Lyman. She has taken much of what we talk about on the podcast and actually implemented it in her selling cycle. In this episode, she gives some advice on how to be more effective in prospecting mode. Also mentioned in [...]
Do You Have Meaningful Conversations With Your Prospects?
November 28th, 2011In this episode Bill and Bryan address a rarely discussed concept – Meaningful Conversations. We all think we have them with people but upon further reflection they may not be as meaningful as we hoped. Bill and Bryan give you some tips on how to think about the kinds of conversations you are having with [...]
The Keys To Great Questioning
November 14th, 2011In this episode, Bill and Bryan do an “in the room” sales training where it becomes a stream of consciousness training from their experiences in the field. They address topics such as: What questions should I ask when asking for prospect revelation? How to refrain from the attitude of ‘how do I get someone to [...]
How Sales People Bring EXTRA Value and How To Call On The ‘C’ Suite
November 7th, 2011Another example of a client who reached out beyond his comfort zone and took a huge risk with a prospect. We also are listening to your feedback. Your input tells us that you want to hear more about how to be better at calling at C level suite. Bill and Bryan break it down by [...]
The Answer Behind The Answer
October 10th, 2011Most salespeople realize they must ask questions in order to find information. The challenge though is that when they do, the prospect or client feels interrogated or impelled to give an answer even if it’s not truthful. Bill and Bryan discuss a helpful tip from Seth Godin’s Blog, “No business buys a solution for a [...]
A Big Call Prep System
October 3rd, 2011Many times, we see sales people under-prepare for big calls. Or, they prepare the wrong way, focusing on products and their advantages instead of what we believe they SHOULD be focused on. In this episode, Bill and Bryan break down the ‘high pressure’ sales call and give you a template to consider using as you [...]
Ask Bill and Bryan
June 25th, 2009In this episode, Bill Caskey and Bryan Neale address a question from an audience member on how to prospect when you’re already busy. And Bryan reveals a communication technique that helps as you’re explaining to a prospect what you do.





