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		<title>The One Thing You Should Do Before You Solve Problems</title>
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		<pubDate>Thu, 21 Jan 2010 17:33:31 +0000</pubDate>
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				<category><![CDATA[Advanced Selling Podcast]]></category>
		<category><![CDATA[bill caskey]]></category>
		<category><![CDATA[bryan neale]]></category>
		<category><![CDATA[problem finding]]></category>
		<category><![CDATA[sales podcast]]></category>

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		<description><![CDATA[Everyone fancies themselves as great problem solvers. But the one skill that we think you need PRIOR to problem-solving is “problem-finding.” In this episode, Bill and Bryan walk you through a Problem Finding approach that works perfectly for B2B sales professionals. Sales training today – and any sales strategy you employ – should have a [...]]]></description>
			<content:encoded><![CDATA[<p>Everyone fancies themselves as great problem solvers. But the one skill that we think you need PRIOR to problem-solving is “problem-finding.” In this episode, Bill and Bryan walk you through a Problem Finding approach that works perfectly for B2B sales professionals. Sales training today – and any sales strategy you employ – should have a component of problem finding/solving in it. If it doesn’t, you’ll resort right back to “convince and persuade” which is the old method.  (You’re better than that.)</p>
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		<itunes:subtitle>Everyone fancies themselves as great problem solvers. But the one skill that we think you need PRIOR to problem-solving is “problem-finding.” In this episode, Bill and Bryan walk you through a Problem Finding approach that works perfectly for B2B sales...</itunes:subtitle>
		<itunes:summary>Everyone fancies themselves as great problem solvers. But the one skill that we think you need PRIOR to problem-solving is “problem-finding.” In this episode, Bill and Bryan walk you through a Problem Finding approach that works perfectly for B2B sales professionals. Sales training today – and any sales strategy you employ – should have a component of problem finding/solving in it. If it doesn’t, you’ll resort right back to “convince and persuade” which is the old method.  (You’re better than that.)</itunes:summary>
		<itunes:author>The Advanced Selling Podcast</itunes:author>
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		<itunes:duration>10:34</itunes:duration>
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