Tag Archives: positioning

The 5 Things To Do NOW!

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Bryan Neale is all alone this week on The Advanced Selling Podcast. His topic is, “The 5 Things To Do Now.” Bryan is really good at pushing people to take the first step, whether it is on their dreams, careers, etc. And on this episode he assigns everyone 5 tasks to complete. “The first action is always the most important action” so you have to take the first step!

Tune in every Monday for new episodes of the Advanced Selling Podcast!

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The Future of Sales

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Bill is flying solo is this week’s episode of The Advanced Selling Podcast. The topic this week is The Future of Sales. This was the title of a speech that Bill gave as part of a fundraiser to help benefit The Shepherd’s Center of Hamilton County. He highlights three of his favorite points of the speech. These are all great pieces of advice to help grow your business into the future.

Tune in every Monday for new episodes of The Advanced Selling Podcast!

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Expert Positioning Detraction – Part #3

The Advanced Selling Podcast with Bill Caskey and Bryan NealeThis week’s podcast is Part 3 of our Expert Positioning series. The topic is detraction or what are the things we do that take away from coming across as expert. It all has to do with how we get in our own way or what we do to undo our expert persona. These are the things we want to unlearn or untrain from our habits.

If you missed last week’s episode, be sure to catch up. Tune in every week to the Advanced Selling Podcast!

If you have any questions you’d like addressed, contact us at the Advanced Selling Podcast LinkedIn Group today at Advancedsellingpodcast.com/linkedin

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Expert Positioning Mechanics – Part #2

The Advanced Selling Podcast with Bill Caskey and Bryan Neale

In this week’s podcast, Bill and Bryan follow up on a topic that they started last week, Expert Positioning. In other words, how do you come off as an expert. Last week they discussed the inner game of Expert Positioning, this week it’s all about the mechanics. What actions should you take to come off as an expert in your field.

If you missed last week’s episode, be sure to catch up. Tune in every week to the Advanced Selling Podcast!

If you have any questions you’d like addressed, contact us at the Advanced Selling Podcast LinkedIn Group today at Advancedsellingpodcast.com/linkedin

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Are You Persuading or Are You Positioning?

There is a right answer to that. But it may not be what you’ve been taught. So in this podcast, Bill and Bryan will review the difference and what they new model of selling requires from you.

Here is the secret: Better positioning leads to less need for persuasion. Listen in and learn!

Also mentioned in the podcast:

  • Want a second opinion on your slide deck? Bill and Bryan offer to help 2 people out! Send them your slide deck to listener@advancedsellingpodcast.com and we’ll let you know if you’ve been chosen.
  • The Golden CircleHow Great Leaders Inspire Action by Simon Sinek
  • A clip from Vacation with Chevy Chase

 

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Profit By This Example of Expert Positioning in Sales

The new frontier of a modern sales person is in how you’re positioned in the client’s mind.

In this episode, Bill and Bryan reveal a real-life story of a listener who has taken this “expert positioning” seriously and expanded his position with a client. You’ll hear how a pharmaceutical sales rep worked with a client in a very different way to grow his business. And you’ll also hear how even though it worked, he’s still having trouble convincing his colleagues.
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Mentioned in the podcast…

You’ve just written an email to a prospect who’s not calling you back. 
You get ready to hit SEND…but as you read it again, you realize it just doesn’t quite capture your thoughts. Here’s our advice: STOP – Don’t SEND! Instead, read EMAIL IT!, 
The Seller’s Guide to Emails That Work. (http://emailitsellersguide.com/)

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When Your Territory and Products Are Stagnant

The mailbag question from a pharma-rep listener leads to a deeper discussion about the role a sales person should play in the sales cycle. It begins with a question on how you continue to bring value to your customers.

Bill and Bryan go deep with this one, not only answering the question for our listener, but giving all listeners some “positioning counsel.”

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Join Bill this Wednesday (10/19 from 12:00 PM to 1:00 PM ET) as he discusses the idea of “super leveraging” your assets in sales for 2012 with minimal effort.

Register here: http://oct2011expertseries.eventbrite.com/

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Connect with Bill and Bryan on Linkedin!

Bill: http://www.linkedin.com/in/billcaskey
Bryan: http://www.linkedin.com/in/bryanneale
The Advanced Selling Podcast Linkedin Group: www.linkedin.com/groups/Advanced-Selling-Podcast-3831772

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