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	<title>The Advanced Selling Podcast &#187; lead generation</title>
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	<itunes:summary>Just another WordPress weblog</itunes:summary>
	<itunes:author>The Advanced Selling Podcast</itunes:author>
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		<title>The Advanced Selling Podcast &#187; lead generation</title>
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		<item>
		<title>How To Expand Your Value</title>
		<link>http://www.advancedsellingpodcast.com/how-to-expand-your-value/</link>
		<comments>http://www.advancedsellingpodcast.com/how-to-expand-your-value/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 13:10:06 +0000</pubDate>
		<dc:creator>Jill Vanarsdall</dc:creator>
				<category><![CDATA[Advanced Selling Podcast]]></category>
		<category><![CDATA[caskeyone]]></category>
		<category><![CDATA[communicating your value]]></category>
		<category><![CDATA[how to communicate your value]]></category>
		<category><![CDATA[how to expand your value]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[prospect urgency]]></category>
		<category><![CDATA[prospecting]]></category>
		<category><![CDATA[sales ebook]]></category>
		<category><![CDATA[sales podcast]]></category>

		<guid isPermaLink="false">http://www.advancedsellingpodcast.com/?p=1437</guid>
		<description><![CDATA[Often, we get so myopic in our view of our customer relationships, we totally miss added value we can bring to that relationship. Bryan talks about a sales deal where his client took a different approach&#8211;and created a long term partner. PLUS, that client avoided the &#8216;commodity element&#8217; of most traditional customers where they put [...]]]></description>
			<content:encoded><![CDATA[<p>Often, we get so myopic in our view of our customer relationships, we totally miss added value we can bring to that relationship.</p>
<p><a href="http://www.linkedin.com/in/bryanneale" target="_blank">Bryan</a> talks about a sales deal where his client took a different approach&#8211;and created a long term partner. PLUS, that client avoided the &#8216;commodity element&#8217; of most traditional customers where they put pressure on you for reduced price.</p>
<p>**If you&#8217;re a sales manager, this is a great topic for your next sales meeting.</p>
<p><em><strong>Also mentioned in this podcast:</strong></em></p>
<ul>
<li>Join the discussion about this podcast on <a href="http://www.linkedin.com/groups/Advanced-Selling-Podcast-3831772" target="_blank">Linkedin</a></li>
<li><em>20 Rules For Modern Selling</em> eBook (<a href="http://www.caskeyone.com/20-rules-of-modern-selling-free-report/" target="_blank">download here</a>)</li>
<li><em>The Painful Truth About Uninspiring Leaders-How Leadership Deficits Lead to Employee Disengagement</em> eBook (<a href="http://www.caskeyone.com/the-painful-truth-about-uninspiring-leaders-ebook/" target="_blank">download here</a>)</li>
<li>Sign up for the CaskeyONE newsletter and receive the bonus video &#8220;<a href="http://www.caskeyone.com/get-our-content-free-via-email/" target="_blank">How To Create Prospect Urgency</a>&#8220;</li>
</ul>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
<enclosure url="http://advancedsellingpodcast.s3.amazonaws.com/12-01-30HowToExpandYourValue.mp3" length="12486730" type="audio/mpeg" />
			<itunes:keywords>caskeyone,communicating your value,how to communicate your value,how to expand your value,lead generation,prospect urgency,prospecting,sales ebook,sales podcast</itunes:keywords>
		<itunes:subtitle>Often, we get so myopic in our view of our customer relationships, we totally miss added value we can bring to that relationship. - Bryan talks about a sales deal where his client took a different approach--and created a long term partner. PLUS,</itunes:subtitle>
		<itunes:summary>Often, we get so myopic in our view of our customer relationships, we totally miss added value we can bring to that relationship.

Bryan (http://www.linkedin.com/in/bryanneale) talks about a sales deal where his client took a different approach--and created a long term partner. PLUS, that client avoided the &#039;commodity element&#039; of most traditional customers where they put pressure on you for reduced price.

**If you&#039;re a sales manager, this is a great topic for your next sales meeting.

Also mentioned in this podcast:

	* Join the discussion about this podcast on Linkedin (http://www.linkedin.com/groups/Advanced-Selling-Podcast-3831772)
	* 20 Rules For Modern Selling eBook (download here (http://www.caskeyone.com/20-rules-of-modern-selling-free-report/))
	* The Painful Truth About Uninspiring Leaders-How Leadership Deficits Lead to Employee Disengagement eBook (download here (http://www.caskeyone.com/the-painful-truth-about-uninspiring-leaders-ebook/))
	* Sign up for the CaskeyONE newsletter and receive the bonus video &quot;How To Create Prospect Urgency (http://www.caskeyone.com/get-our-content-free-via-email/)&quot;</itunes:summary>
		<itunes:author>The Advanced Selling Podcast</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>12:54</itunes:duration>
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		<title>The Secret of Networking and Tradeshow Success</title>
		<link>http://www.advancedsellingpodcast.com/the-secret-of-networking-and-tradeshow-success/</link>
		<comments>http://www.advancedsellingpodcast.com/the-secret-of-networking-and-tradeshow-success/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 13:10:53 +0000</pubDate>
		<dc:creator>Jill Vanarsdall</dc:creator>
				<category><![CDATA[Advanced Selling Podcast]]></category>
		<category><![CDATA[advanced selling podcast]]></category>
		<category><![CDATA[how to sell at tradeshops]]></category>
		<category><![CDATA[indianapolis sales training]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[prospecting]]></category>
		<category><![CDATA[sales podcast]]></category>
		<category><![CDATA[sales skills]]></category>
		<category><![CDATA[secret of networking]]></category>
		<category><![CDATA[tradeshow selling]]></category>

		<guid isPermaLink="false">http://www.advancedsellingpodcast.com/?p=1429</guid>
		<description><![CDATA[In this episode, Bill and Brian discussed the secrets of tradeshow selling since this is the trade show season coming up But whether you participate in tradeshows or not this episode will help you become a better networker. The same skills apply. ******* Also mentioned in this podcast: Email It! A Seller&#8217;s Guide To Emails [...]]]></description>
			<content:encoded><![CDATA[<p>In this episode, <a href="Bill: https://twitter.com/#!/billcaskey" target="_blank">Bill</a> and <a href="ttps://twitter.com/#!/bneale" target="_blank">Brian</a> discussed the secrets of tradeshow selling since this is the trade show season coming up</p>
<p>But whether you participate in tradeshows or not this episode will help you become a better networker. The same skills apply.</p>
<p>*******</p>
<p><strong>Also mentioned in this podcast:</strong></p>
<ul>
<li><a href="http://www.caskeyone.com/email-it-a-sellers-guide-to-emails-that-work/" target="_blank">Email It!</a> A Seller&#8217;s Guide To Emails That Work with 20 Pre-Written, Ready-To-Use Emails</li>
<li>Join the <a href="http://www.linkedin.com/groups/Advanced-Selling-Podcast-3831772" target="_blank">Advanced Selling Podcast Linkedin Group</a></li>
<li><a href="http://www.caskeyone.com/" target="_blank">CaskeyONE</a> &#8211; An Online Magazine with blog articles, videos, podcasts, and free eBooks</li>
</ul>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
<enclosure url="http://advancedsellingpodcast.s3.amazonaws.com/12-01-16TheSecretofNetworkingandTradeshowSuccess.mp3" length="11941744" type="audio/mpeg" />
			<itunes:keywords>advanced selling podcast,how to sell at tradeshops,indianapolis sales training,lead generation,prospecting,sales podcast,sales skills,secret of networking,tradeshow selling</itunes:keywords>
		<itunes:subtitle>In this episode, Bill and Brian discussed the secrets of tradeshow selling since this is the trade show season coming up - But whether you participate in tradeshows or not this episode will help you become a better networker. The same skills apply. - </itunes:subtitle>
		<itunes:summary>In this episode, Bill (Bill: https://twitter.com/#!/billcaskey) and Brian (ttps://twitter.com/#!/bneale) discussed the secrets of tradeshow selling since this is the trade show season coming up

But whether you participate in tradeshows or not this episode will help you become a better networker. The same skills apply.

*******

Also mentioned in this podcast:

	* Email It! (http://www.caskeyone.com/email-it-a-sellers-guide-to-emails-that-work/) A Seller&#039;s Guide To Emails That Work with 20 Pre-Written, Ready-To-Use Emails
	* Join the Advanced Selling Podcast Linkedin Group (http://www.linkedin.com/groups/Advanced-Selling-Podcast-3831772)
	* CaskeyONE (http://www.caskeyone.com/) - An Online Magazine with blog articles, videos, podcasts, and free eBooks</itunes:summary>
		<itunes:author>The Advanced Selling Podcast</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>Lead Generation on The Phone</title>
		<link>http://www.advancedsellingpodcast.com/lead-generation-on-the-phone/</link>
		<comments>http://www.advancedsellingpodcast.com/lead-generation-on-the-phone/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 15:20:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advanced Selling Podcast]]></category>
		<category><![CDATA[Bill's Favorites]]></category>
		<category><![CDATA[economy slow]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[sales podcast]]></category>
		<category><![CDATA[sales training]]></category>

		<guid isPermaLink="false">http://www.advancedsellingpodcast.com/?p=287</guid>
		<description><![CDATA[We talk often at the podcast about B2B lead generation. But the topic could literally be the focus of a year&#8217;s worth of podcasts. Why? Because it is, bar none, the most popular topic clients come to us with. It has to do with the economy, the changing nature of how people consume information, the [...]]]></description>
			<content:encoded><![CDATA[<p>We talk often at the podcast about B2B lead generation. But the topic could literally be the focus of a year&#8217;s worth of podcasts.</p>
<p>Why?</p>
<p>Because it is, bar none, the most popular topic clients come to us with. It has to do with the economy, the changing nature of how people consume information, the internet, the vast number of messages people get everyday etc.</p>
<p>So, today, we&#8217;ll talk about a cold call technique (even though Bill and Bryan HATE cold calls) that you can use to generate new discussions with prospects. It is simple, but requires some work on your part. But we know you&#8217;re up to it!</p>
<p>Also, you first time listeners&#8211;send us an email at listener@advancedsellingpodcast.com with <strong>FIRSTTIMER </strong>in the subject line. Let us know how you heard about us and pose a question to us!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
<enclosure url="http://media.libsyn.com/media/billcaskey01/09-10-08LEADGENERATION.mp3" length="6719238" type="audio/mpeg" />
			<itunes:keywords>economy slow,lead generation,sales podcast,sales training</itunes:keywords>
		<itunes:subtitle>We talk often at the podcast about B2B lead generation. But the topic could literally be the focus of a year&#039;s worth of podcasts. - Why? - Because it is, bar none, the most popular topic clients come to us with. It has to do with the economy,</itunes:subtitle>
		<itunes:summary>We talk often at the podcast about B2B lead generation. But the topic could literally be the focus of a year&#039;s worth of podcasts.

Why?

Because it is, bar none, the most popular topic clients come to us with. It has to do with the economy, the changing nature of how people consume information, the internet, the vast number of messages people get everyday etc.

So, today, we&#039;ll talk about a cold call technique (even though Bill and Bryan HATE cold calls) that you can use to generate new discussions with prospects. It is simple, but requires some work on your part. But we know you&#039;re up to it!

Also, you first time listeners--send us an email at listener@advancedsellingpodcast.com with FIRSTTIMER in the subject line. Let us know how you heard about us and pose a question to us!</itunes:summary>
		<itunes:author>The Advanced Selling Podcast</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>13:59</itunes:duration>
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