Often, we get so myopic in our view of our customer relationships, we totally miss added value we can bring to that relationship.
Bryan talks about a sales deal where his client took a different approach–and created a long term partner. PLUS, that client avoided the ‘commodity element’ of most traditional customers where they put pressure on you for reduced price.
**If you’re a sales manager, this is a great topic for your next sales meeting.
Also mentioned in this podcast:
- Join the discussion about this podcast on Linkedin
- 20 Rules For Modern Selling eBook (download here)
- The Painful Truth About Uninspiring Leaders-How Leadership Deficits Lead to Employee Disengagement eBook (download here)
- Sign up for the CaskeyONE newsletter and receive the bonus video “How To Create Prospect Urgency“