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		<title>Become an Expert in Your Industry</title>
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		<category><![CDATA[Become and expert in your industry]]></category>
		<category><![CDATA[bill caskey]]></category>
		<category><![CDATA[bryan neale]]></category>
		<category><![CDATA[sales podcast]]></category>

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		<description><![CDATA[As we begin the new year, one thing we believe we could ALL be better at is the positioning of ourselves as experts in our industries. When you go into the sales process as a &#8220;salesperson,&#8221; you are in a place of weakness. But when you enter the process as an &#8220;expert&#8221; who can bring [...]]]></description>
			<content:encoded><![CDATA[<p>As we begin the new year, one thing we believe we could ALL be better at is the positioning of ourselves as experts in our industries. When you go into the sales process as a &#8220;salesperson,&#8221; you are in a place of weakness. But when you enter the process as an &#8220;expert&#8221; who can bring a wealth of resources and counsel to the parties involved, you are stronger. Bill and Bryan give you two tips to get the &#8220;expert&#8221; ball rolling.</p>
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		<itunes:summary>As we begin the new year, one thing we believe we could ALL be better at is the positioning of ourselves as experts in our industries. When you go into the sales process as a &quot;salesperson,&quot; you are in a place of weakness. But when you enter the process as an &quot;expert&quot; who can bring a wealth of resources and counsel to the parties involved, you are stronger. Bill and Bryan give you two tips to get the &quot;expert&quot; ball rolling.</itunes:summary>
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