The new frontier of a modern sales person is in how you’re positioned in the client’s mind.
In this episode, Bill and Bryan reveal a real-life story of a listener who has taken this “expert positioning” seriously and expanded his position with a client. You’ll hear how a pharmaceutical sales rep worked with a client in a very different way to grow his business. And you’ll also hear how even though it worked, he’s still having trouble convincing his colleagues.
Mentioned in the podcast…
- Any other listener stories of how you’ve used content in this podcast to make a difference? Email us at firstname.lastname@example.org.
- Follow Bill and Bryan on Twitter: Bill: @bcaskey Bryan: @bneale
- Join The Advanced Selling Podcast Linkedin Group: http://www.linkedin.com/groups/Advanced-Selling-Podcast-3831772
You’ve just written an email to a prospect who’s not calling you back. You get ready to hit SEND…but as you read it again, you realize it just doesn’t quite capture your thoughts. Here’s our advice: STOP – Don’t SEND! Instead, read EMAIL IT!, The Seller’s Guide to Emails That Work. (http://emailitsellersguide.com/)