How To Expand Your Value

Often, we get so myopic in our view of our customer relationships, we totally miss added value we can bring to that relationship.

Bryan talks about a sales deal where his client took a different approach–and created a long term partner. PLUS, that client avoided the ‘commodity element’ of most traditional customers where they put pressure on you for reduced price.

**If you’re a sales manager, this is a great topic for your next sales meeting.

Also mentioned in this podcast:

  • Join the discussion about this podcast on Linkedin
  • 20 Rules For Modern Selling eBook (download here)
  • The Painful Truth About Uninspiring Leaders-How Leadership Deficits Lead to Employee Disengagement eBook (download here)
  • Sign up for the CaskeyONE newsletter and receive the bonus video “How To Create Prospect Urgency
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How To Talk ‘Money’ In The Sales Process

In this episode, Bill and Bryan address the ever-emotional topic of money. Many facets to money like:

  1. Cost of problem
  2. Money in customer budget
  3. Money they’re willing to spend to change
  4. Your belief in your own value

They have addressed this recently in the area of “positioning.” How you are positioned will determine the fees you command.

Also mentioned in this podcast:

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The Secret of Networking and Tradeshow Success

In this episode, Bill and Brian discussed the secrets of tradeshow selling since this is the trade show season coming up

But whether you participate in tradeshows or not this episode will help you become a better networker. The same skills apply.

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Also mentioned in this podcast:

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Don’t Use Throwaway Lines

Sales specialists Bill Caskey and Bryan Neale address an issue that happens to ALL sales professionals, whether they know it or not: are prospects telling you the truth?

In this sales podcast, Bill and Bryan address an actual client who struggled with the upfront agreement in the sales cycle. She felt like it was a little contrived and inauthentic. Bill gave her some counsel and now he shares it with the podcast community. This piece of advice serves to differentiate you from competitors you have in your business. No one else is positioning this way.

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Also mentioned in this podcast…

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A New Year’s Wish For Sales People

Since we missed the Christmas episode, we thought we’d begin the year by making a few wishes for our fellow sales professionals.

Our listeners seem to be dialed in to new skills and approaches. Therefore, we thought we’d hit you with a few advanced suggestions to help you make 2012 a Crushingly Big Year.

As pieces, none of these sound like much. But if you can string them together this year, high income awaits.

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Also mentioned in this podcast:

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How One Listener Grew Her Business…

 

We decided to interview one of our Linkedin group members today, Rachael Lyman.

She has taken much of what we talk about on the podcast and actually implemented it in her selling cycle.

In this episode, she gives some advice on how to be more effective in prospecting mode.

 

 

Also mentioned in this podcast (plus other things we think you should know):

 

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A Psycho-Therapist Addresses Sales Self-Esteem

Our guest for this episode is a friend of the firm, Terry Daniel, who has a vast background in psychotherapy and specializes his work around personal growth and learning.

Terry introduces our listeners to some rather deep subject matter, including a discussion around self-esteem, the comfort zones we’re all in and a tip on how to know what to work on in your life.

Our work with sales teams and sales people always revolves around the mental perspective that we have. That mental stance influences our actions and our results.

As we head into 2012, we all should look in the mirror and do what Terry recommends…  We’ll all grow enormously from it.

 

Also mentioned in this podcast:

 

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The Six Concepts We Teach That You Should Know

In this episode Bill and Bryan talk about their favorite things, no not software or organizers or websites but content.

They go through things that they teach their clients that they find are the most useful and helpful to them and I think you will learn a lot from these six concepts that have worked wonders for their clients.

Also mentioned in the podcast:

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Do You Have Meaningful Conversations With Your Prospects?

In this episode Bill and Bryan address a rarely discussed concept – Meaningful Conversations.  We all think we have them with people but upon further reflection they may not be as meaningful as we hoped.  Bill and Bryan give you some tips on how to think about the kinds of conversations you are having with prospects and clients and a mini checklist to see if they are really as meaningful as they could be.

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Also mentioned in the podcast…

Have a burning question for Bill and Bryan? Send them an email at Listener@AdvancedSellingPodcast.com.

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Happy Thanksgiving!!

Dearest Friends and Podcast Listeners,

Bill, Bryan and the rest of the Caskey Team would like to wish you a Happy Thanksgiving! For your enjoyment, we’ve created a special video just for you! (You can also view it at: http://sendables.jibjab.com/view/KFWJmucYtPMjMQT1)

Enjoy…

Personalize funny videos and birthday eCards at JibJab!
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