The Advanced Selling Podcast » Bill’s Favorites

Seth Godin Book Review – “Linchpin”

admin — Mon, 08 Feb 2010 13:14:06 +0000

Not something we typically do at ASP–review books but had a chance to read Seth’s new book, Linchpin.

It synchs up quite well with our philosophy that if you really want to be treated differently in the market–then you must “show up” differently. And this book teaches you how to rethink that premise.

Lead Generation on The Phone

admin — Thu, 08 Oct 2009 15:20:29 +0000

We talk often at the podcast about B2B lead generation. But the topic could literally be the focus of a year’s worth of podcasts.

Why?

Because it is, bar none, the most popular topic clients come to us with. It has to do with the economy, the changing nature of how people consume information, the internet, the vast number of messages people get everyday etc.

So, today, we’ll talk about a cold call technique (even though Bill and Bryan HATE cold calls) that you can use to generate new discussions with prospects. It is simple, but requires some work on your part. But we know you’re up to it!

Also, you first time listeners–send us an email at listener@advancedsellingpodcast.com with FIRSTTIMER in the subject line. Let us know how you heard about us and pose a question to us!

New Book Suggest Recession Is Place for Growth

admin — Tue, 08 Sep 2009 12:39:16 +0000

Just read a new book this weekend. Its about how we need to change our minds about the recession–and see it as a method for growth.

This is Bill’s Faves

admin — Thu, 03 Sep 2009 10:35:44 +0000

This is where BC will tell about his favorite things, among them, chocolate, tennis, basketball, training, creating content, video and a host of other mindless deals.