Not something we typically do at ASP–review books but had a chance to read Seth’s new book, Linchpin. It synchs up quite well with our philosophy that if you really want to be treated differently in the market–then you must “show up” differently. And this book teaches you how to rethink that premise.
Archive for the ‘Bill’s Favorites’ Category
Seth Godin Book Review – “Linchpin”
February 8th, 2010
Lead Generation on The Phone
October 8th, 2009We talk often at the podcast about B2B lead generation. But the topic could literally be the focus of a year’s worth of podcasts. Why? Because it is, bar none, the most popular topic clients come to us with. It has to do with the economy, the changing nature of how people consume information, the [...]
New Book Suggest Recession Is Place for Growth
September 8th, 2009Just read a new book this weekend. Its about how we need to change our minds about the recession–and see it as a method for growth.
This is Bill’s Faves
September 3rd, 2009This is where BC will tell about his favorite things, among them, chocolate, tennis, basketball, training, creating content, video and a host of other mindless deals.
